Since when did the Oscars become the Superbowl?  I don't watch the Oscars for the commercials.  I watch the Superbowl for the commercials.  So I don't understand why advertisers will spend a obscene amount of money to run an ad during the Oscars.  People are just gonna fast foward through it any way.

According to AdAge, ABC is asking for 1.6-1.7 million dollars per spot to run during the Oscars in 2012, and that is just for 30 seconds.

I can probably guess that the movie companies will be coughing up that kind of dough to run movie trailers, but geez, that's a lot of money.

Don't advertisers realize that people pre-record these kinds of shows just so they can fast forward through commercials.

I wish someone would throw away 1 million dollars in my direction.