This has been one of the strangest summers in recent memory when it comes to box office analysis, not because so many high profile movies have disappointed (although that has certainly been interesting), but because so many new releases are hanging out in the grey zone between hit and misfire. In an era where the success of so many movies is determined purely by opening weekend numbers, we’ve spent the past few months watching as movies has defied expectations after a weak opening or rode a solid opening into oblivion. The cut-and-dried successes can be counted on one hand.
How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.
It shouldn’t come as a surprise that Finding Dory opened at number one at the box office this week and did enormous business, but the folks at Disney and Pixar must be breathing a sigh of relief. After all, last year’s The Good Dinosaur was the first film to come out of the venerable animation studio that could be considered a legitimate box office disappointment, especially since it came in the wake of the massively successful Inside Out. The massive opening weekend for the sequel to Finding Nemo repositions Pixar in its rightful place on the top of the animated movie food chain.
The 2016 summer box office hit another speed bump this week as two major releases — a sequel and a potential franchise-starter — opened to disappointing numbers. However, it wasn’t all doom and gloom. Despite the poor starts for Warcraft and Now You See Me 2, The Conjuring 2 opened at number one with the kind of debut that proves modestly budgeted horror movies with R ratings still have a place in the blockbuster months.
This may have been one of the weakest weekends at the box office this summer, with audiences seemingly avoiding movies new and old like the plague. Even the victories feel a little half-hearted, with Teenage Mutant Ninja Turtles: Out of the Shadows taking number one at the box office while not even coming close to matching the business of the first film. With Popstar: Never Stop Never Stopping simply bombing, the only new release to show promise was Me Before You.
Despite the arrival of two major films, this Memorial Day weekend was ultimately a disappointing affair, as X-Men: Apocalypse and Alice Through the Looking Glass both underperformed. The former should ultimately emerge untarnished in the long run, likely making enough money to keep the X-Men franchise breathing. However, the second Alice adventure only confirms what everyone outside of Disney already knew. People don’t like the first Alice in Wonderland and they had no interest in a sequel.
Someone had to dethrone Captain America: Civil War from its spot at the top of the box office top 10, so why not The Angry Birds Movie? The animated adaptation of the popular mobile game glided into first place with a fairly strong opening weekend, relegating Marvel’s latest adventure to second place.
In news that should surprise no one at all, Captain America: Civil War remained number one at the box office in its second weekend, dominating a week where the only new competition was a thriller skewed toward older audiences and a barely marketed horror film.
For the third weekend in a row, The Jungle Book dominated the box office, taking the top spot and making it look easy. It’s been a fairly astonishing run for a movie that felt like a big question mark a few months ago, but this is what the combination of spectacle, strong reviews, and strong word-of-mouth brings you. While this weekend was ultimately all about Jon Favreau’s big-budget take on Rudyard Kipling’s beloved stories, there were a few other new releases. But as you could have guessed, Keanu, Mother’s Day, and Ratchet and Clank didn’t do solid enough business to warrant mention in the headline.
With Game of Thrones star Peter Dinklage hosting SNL, there was no way the show wasn’t going to parody HBO’s beloved fantasy series in some way. After all, this wouldn’t be the first time SNL has taken on the most popular tale of intrigue and violence and dragons and sex. But you’ve got to give the writers credit — creating a fake “making-of” featurette is a fresh concept, especially since past sketches have been more straightforward riffs on this material.
Batman v Superman: Dawn of Justice was never not going to have an enormous opening weekend. Toxic reviews and mixed word of mouth mean nothing next to hype — that title alone guaranteed a record-breaking start. And right now, Zack Snyder’s superhero epic does look like a gigantic hit. However, this weekend is really all about the trailers and posters and Warner Bros.’ omnipresent marketing. The real challenge will be next weekend, when the film’s legs will be properly tested.
Pardon the pun, but Zootopia is a beast. Disney Animation’s new film held on to the number one spot at the box office for the third weekend in a row and made it look easy. Not even Allegiant, the third film in the Divergent series, could topple it. Could the film end up pulling Frozen numbers? Maybe. Possibly. We’ll have to see how strong it stands in the face of a couple of superheroes.
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