Yep.  New York's biggest parade is being made into a Hollywood movie. What's next, a film based on a gum wrapper?

Producers Scott Glassgold and Ramond Brothers of IAM Entertainment have bought the rights to develop a film based on the annual parade. Says The Hollywood Reporter:

The duo have begun meeting with writers and are exploring various concepts, even one where the floats spring to life.

To convince the department store to bless the project, Glassgold and Brothers commissioned artist Joel Venti, who storyboarded "Night at the Museum: Battle of the Smithsonian" and "Thor," to help with the presentation, which won over Macy’s execs.

What do you think? Family-friendly fun or shameless corporate cash-in?

[Photo by Flickr user jerekeys]