The Nestle Purina company, is creating a commercial targeted at dogs.  However, you won't be able to see it in the states.  It is being shown in Austria.  So what is so great about this commercial.

According to Yahoo! News:

The advertisement includes three sounds that can be picked up by dogs, including a squeak that is similar to the sound made by dogs' toys as well as a high-pitched 'ping'.

Another is a high frequency tone that can be captured by dogs, but which humans can barely hear.

So what is the commercial all about?  Watch it:

So do you think marketing dog food towards dogs will actually make the owners purchase the food, or is this a complete waste of time and money?