Here's how you know that you've got a real cultural phenomenon on your hands: when you don't even need to call it by its correct name, and everyone still knows what you're talking about. Such is the case with the E.L. James book '50 Shades of Grey,' which will soon be a movie called, well, '50 Shades of Grey.' Wait, '50 Shapes of Grape'? What did you say? It doesn't matter, you still know what we're talking about here.