the secret life of pets

Look, you can’t blame a studio for taking notice when something is working and wanting to replicate their own success. Sequels wouldn’t get greenlit unless someone, somewhere, wanted them. It makes perfect fiscal sense for upstart animation studio Illumination to follow up on their blockbusters Minions, The Secret Life of Pets, and Sing. But, god, did they have to announce them all at once like that?

How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.

There’s nothing new or marvel about cute cuddly talking animals; they’ve been the center of animated feature films since the earliest days of animation. But in ‘The Secret Life of Pets,’ the age old shtick still works.