Cinnamon is a great spice.  It is great in breads, candy, cocoa, and other treats.   Cinnamon has even been used as medicine.  It adds great flavor and a warmth to whatever it is added to, however, when it comes to cinnamon by itself well, I'll let this video show you. 

I hope this made you laugh as hard as I did.  I had tears coming out of my eyes.

Word to the wise, you probably never want to eat cinnamon by itself.