I have no clue who the marketing person is for Little Baby's Ice Cream in Philadelphia, but they must be crazy.  After watching their commercial, I probably would never eat their ice cream again.  It's a bit terrifying.

It looks like this poor thing is eating their own white oozy brains and not ice cream.  I don't know about you but I would run the other way.

I get they probably did this for the "shock" factor and the video is going viral but really?  This is the stuff nightmares are made out of, crazy ooze covered people eating their brains.

or how about this: