A new survey by Checkout magazine reveals that 40% of female shoppers are likely to make an impulse purchase every time they shop. Read on for other findings.

  • 15% of female shoppers make an impulse purchase every time they shop
  • 29% of male shoppers are likely to make an impulse purchase every time they shop.
  • 6% of men make an impulse purchase every time they shop.
  • 49% of women are responsible for all of the shopping in their household.

But why do we impulse buy? Here's five reasons from Psychology Today:

  1. We Love To Shop!  It's pretty simple. People really get a lot of enjoyment out of buying things.
  2. The Loss Aversion Switch.  What that means, we do things in order to NOT to feel bad later.
  3. Twisted Heuristics.  Most of the time, shopping is really arduous.  We research every item and look at price, reviews, and even customer service.
  4. The Desire To Save. We are susceptible to the opportunity to save money. Retailers capitalize on this by telling us how much we will save.
  5. Rose Tinted Glasses. We have no objectivity.  We think if we buy a certain item, it will change us into something we want to be. (i.e.: exercise machines).

So shop away, but try to manage your impulses!