I grew up in the Texas Panhandle. It’s home! I love the people and I absolutely love this community. Amarillo has a big heart! I started my radio career when I walked into the Broadcasting Department of WTAMU. I have worked in Amarillo radio for (insert garbled language here). I love spending time with my son going to museums and talking about history, and dealing with all his teenage quirks. He's also a music lover and he loves to tell me how bad my taste in music is half the time. When I have extra time, I love reading a good book, however I need some great book suggestions so send them my way. I will admit though, my Netflix, Hulu, Disney+ binging addiction does take away from my reading, and it has a habit of completely stealing my Sundays. Thanks for spending your time with me, I look forward to getting to know you more.
Lori Crofford
Say it Ain’t So: This Amarillo Establishment Loved By The Gluten-Free Community Closes
After 4 years, this locally owned cafe, who catered to those with food allergies is closing their doors.
Amarillo Woman Targeted: Frightening Incident as Unknown Individual Places Air Tag on Her Car
As technology advances, criminals are finding new ways to track unknowing victims.
New Changes Coming for The Coors Ranch Rodeo as they Help Kick off the Texas Route 66 Festival
The Coors Ranch Rodeo will kick off Amarillo's portion of the Texas Route 66 Festival on Thursday, June 1 with all the ranch rodeo action.
Smokin’ Sensation: Pampa, Texas Welcomes a Sizzling New BBQ Haven!
A new BBQ restaurant has moved into town and is ready to make the citizens of Pampa drool as they line up to try out some amazing BBQ.
Texas is Home to 9 of the Dumbest Towns in the Country
A study done by 247wallst.com found the top 50 most uneducated cities in the country. Texas had 9 cities on the list,
Texans Rejoice! Vehicle Inspections May Become a Thing of the Past
Texans may not have to worry about getting their vehicles inspected every year.
Business Future Uncertain as Herd Wear’s Retail Property on 287 Hits the Market
On the stretch of 287 between Claude and Clarendon you'll find Goodnight. There isn't much in the area, but a few miles out each direction you start seeing signs for Herd Wear Retail Store.
Amarillo’s Dark History: Tale of Lust, Lies and a Explosive Ending
We are stepping back into the dark side of Amarillo circa 1930. It's a story of a man who just didn't want to be married anymore and decided that instead of getting a divorce, which was taboo back then, he would find a way to get rid of his wife.
Revolutionizing the Horizon: Goodnight Wind Energy Projects Set to Transform Claude’s Future
As you drive along the highways and roads of Texas, you will see windmills as far as the eye can see, producing energy for Texans. The view of those windmills as you pass through Claude and Armstrong County are about to become visible as far as the eye can see.
Teen Boy Arrested After Shooting Dog in Heritage Hills, Face Legal Consequences
Heritage Hills wakes up after teen shoots dog in neighborhood.
Regal Reign Ends: This Amarillo Bar Calls it a Knight
One Amarillo business that is fluent in coffee and has been a staple in Amarillo coffee and has won national awards, tried out another side of the beverage business.
Amarillo Celebrates the Texas Route 66 Festival with Fun Events
Get ready to celebrate Route 66 in Amarillo during the Texas Route 66 Festival!