You know you have done it. You are busy doing something at your house and then it happens. That movie you love is playing on your TV. You stop everything you are doing to watch. These are the movies we watch over and over again.
Improv Everywhere took the scene from "A Christmas Story" where Flick took the "triple dog dare" and stuck his tongue to a frozen pole and it stuck, and recreated it on the New York City Subway.