Twi-hards will actually have to go to Target to see the first glimpse for the trailer to The Twilight Saga: Breaking Dawn Part 2.

In an effort to boost sales for the DVD/Blu-Ray release of Breaking Dawn Part 1.  Target has the exclusive right to the trailer.

According to Entertainment Weekly:

Target will extend store hours in nearly 500 stores across the country on Feb. 10 to host a DVD-Blu-ray event for The Twilight Saga: Breaking Dawn — Part 1, which hits shelves at midnight. Beginning at 11 p.m., fans will be treated to the exclusive world premiere of a scene from the fifth and final film, in theaters this November. The scene will not be available on Target’s exclusive Limited-Collector’s Edition DVD. That does, however, come with an authentic prop flower from Bella and Edward’s wedding scene. To search for participating stores, go to

Unfortunately it looks as if the Amarillo Target store won't be participating.  If you are wanting to be one of the first to see the trailer and/or own the Breaking Dawn DVD, then you will have to drive to Lubbock.

So what do you think, is this a great marketing idea or a waste of time?