If you drive around town you will probably pass dozens of businesses that need a little TLC when it comes to branding.

If you know anything about graphic design you probably already know Amarillo can be... let's just say unaware. However, our town is full of great people who are dedicated to making Amarillo better day by day.

Derek Weathersbee is a local designer and an instructor at Amarillo College for graphic design. In an effort to stay creative and keep his skills sharp he has started a new project called "A Brand A Week".

The project is exactly what it sounds like. He is going to re-design all of Amarillo one business at a time. He redesigns everything from the logo, business cards, menus, banners, and even the outside of the business.  He takes before and after shots of each brand and explains what he did and why.

He has already featured his ideas for 7 Bar and Grill and Tarpley's Music.

Before: 

After:

Before:

After:

 

Clearly, Derek knows what he is doing. We are so excited to see all the upgrades he makes to our town! He shares on the website not to take these designs too seriously. He is doing it for fun and not to insult any of the businesses.

Get to know Derek Weathersbee and see his full portfolio at abrandaweek.com