Quaker is a Cereal Killer

"Cap'n Horatio Magellan Crunch, has sailed the Seven Seas for Quaker Oats since 1963."

One of my favorite cereals is Cap'n Crunch. Don't ask me what it is about the cereal, it has that tasty sweet crunch, followed by a grainy goodness that keeps you coming back for more. However, that tasty sweet deliciousness may not be around much longer. How can this be, it is a tragedy.

It appears that Quaker Oats, and their parent company Pepsi, are KILLING OFF Cap'n Crunch.

You can't find a picture of him anywhere on Quaker's official website, and his sales are way down. Last year, Cap'n Crunch did $118.6 MILLION in sales, which was down 6.8% from a year earlier. He's fallen off the list of major cereal brands.

They're still keeping up the cereal's website, CapnCrunch.com. But even though that's still alive . . . it's clear the Cap'n has fallen pretty far out of favor.

The majority of the blame for the Cap'n's death is definitely going to the anti-childhood obesity campaign.

(Daily Finance)

I guess this also means no more Berry Crunch or Peanut Butter Crunch. My heart is officially crunched. I won't be able to share the deliciously goodness with my son. No more using the cereal as an ice cream topping. R.I.P my favorite Cap'n. You were always my favorite. Next thing you know they will do away with Golden Grahams.

Filed Under: cap'n crunch, quaker

Categories: Food, News