Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Texas Stores In Danger As Major Business Announced 1,000 Store Closures
This popular discount store will be closing stores across the country including Texas.
Canyon, Texas Says Goodbye: Popular Restaurant to Close Its Doors
Another Canyon restaurant is closing.
The Fattest City in the United States is in Texas
Texas is home to the most obese city in the country.
The Monarch Butterflies are Disappearing in Texas – Here’s How You Can Help
Monarch butterflies are disappearing.
If Your Dream is to Own a Bar, This Iconic Bar in Amarillo is For Sale
This iconic Amarillo bar is on the market.
VIDEO: Check Out the Daring Escape By a Fort Worth Zookeeper Trapped in Enclosure with a Giant Silverback Gorilla
A zookeeper gets trapped inside an enclosure with a silverback gorilla.
Texas has 76 Locations of the Worst Fast Food Restaurant in The Country
This popular fast food restaurant was named the worst in America.
Amarillo Food Trucks Join the Fight to Take Care of Those Affected by The Wildfires
Multiple food trucks from Amarillo and all over the area come together to feed those affected by the wildfires.
Looking For a Fixer Upper: Here’s the Cheapest House for Sale in Amarillo
Looking for a house to flip, this might be the house you've been waiting to buy.
Amarillo Automotive Business Donates Van to Local Veteran Organization
A local automotive shop surprised an Amarillo organization with that helps Veterans with a much needed item.
Here’s Your Chance to Learn About Being Nudist/Naturalist in Texas
Curious about becoming a nudist/naturalist?
WARNING TEXAS: If The Cinnamon Challenge Didn’t Kill You This Just Might
The FDA is advising consumers to throw this particular brand of cinnamon away.