Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
DFW Tops U.S. Airports for Most Weather Delays—Is Your Flight at Risk?
If you're traveling to DFW you can always expect delays and cancelations.
Moonlit Delights: Canyon Farmers Market Transforms Into Nighttime Moon Market
Canyon is bringing a twist on their farmers market.
New Restaurant Opening in Canyon, Right Next to the Iconic Tex Randall Statue
Canyon is getting a new restaurant.
Uncovering UFO Sightings in Amarillo: Are Aliens Visiting the Texas Panhandle?
UFOs have been spotted in the Texas Panhandle Skies
Can You Even Breathe in Lubbock? Study Ranks City Worst for Median Air Quality in the US
There may be a valid reason why you feel like you can't breathe right in Lubbock.
Twice the Fruity Fun: Amarillo’s Go-To Bowls Are Expanding to the Eastside!
A 2nd location for this great Amarillo business, making their product more accessible for all.
The Day Amarillo ISD Took My Son’s Phone: What Parents Need to Know
Make sure your kids are not breaking the cell phone policy at school.
Countdown Begins: Amarillo’s Exciting New Bar Ready to Welcome You
This new business is one step closer to opening in Amarillo.
Discover the Newly Reopened Amarillo Thrift Store and Its Fresh Finds!
This popular thrift store has reopened in Amarillo.
Amarillo’s Own ‘Phoenix Lights’? Strange Sky Phenomenon Has Locals Talking UFOs!
A video shows a strange object floating in the sky in Amarillo.
Could Amarillo’s Buc-ee’s Have the Longest Car Wash in the US? AI Says Yes!
AI is telling us that Amarillos Buc-ees will have the longest car wash.
Amarillo’s Favorite Bagels: Celebrating 30 Years of Local Flavor!
This popular Amarillo breakfast and lunch spot is celebrating 30 years.