Target to Debut the First Trailer for The Twilight Saga: Breaking Dawn 2

Twi-hards will actually have to go to Target to see the first glimpse for the trailer to The Twilight Saga: Breaking Dawn Part 2.

In an effort to boost sales for the DVD/Blu-Ray release of Breaking Dawn Part 1.  Target has the exclusive right to the trailer.

According to Entertainment Weekly:

Target will extend store hours in nearly 500 stores across the country on Feb. 10 to host a DVD-Blu-ray event for The Twilight Saga: Breaking Dawn — Part 1, which hits shelves at midnight. Beginning at 11 p.m., fans will be treated to the exclusive world premiere of a scene from the fifth and final film, in theaters this November. The scene will not be available on Target’s exclusive Limited-Collector’s Edition DVD. That does, however, come with an authentic prop flower from Bella and Edward’s wedding scene. To search for participating stores, go to Target.com/Twilight.

Unfortunately it looks as if the Amarillo Target store won't be participating.  If you are wanting to be one of the first to see the trailer and/or own the Breaking Dawn DVD, then you will have to drive to Lubbock.

So what do you think, is this a great marketing idea or a waste of time?