Amarillo Dickey’s Looks To Top 2020 Record-Setting Fundraising
Texas own Dickey’s Barbecue Pit in partnership with the Dickey Foundation is announcing they sold over 1.2 million of their limited-edition first responder Big Yellow Cups in 2020.
Last summer, Dickey’s unveiled its first charitable Big Yellow Cup and in the three-month period the brand sold more than 800,000 First Responder Tribute Cups. Later in October, Dickey’s sold close to half a million Pink Big Yellow Cups with the limited-edition charitable cup’s one-month run.
Dickey’s gained more than $150,000 in cash for front line heroes by donating a portion of the proceeds from every tribute cup sold to the Dickey Foundation, which provides safety equipment such as helmets, shields, respiratory masks and overall support for local first responders.
“Doing both well and good is one of our guiding principles here at our family brand, in fact it’s something we say every day on our system-wide call. We believe that when you’re good to your community, everything else will fall into place and taking a look at where we are standing now and the success we’ve has this past year, I would say that has never been more true,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
This past year, more than 500 Dickey’s Barbecue Pit locations gave thanks to their local firefighters, nurses, EMTs and front-line workers for their tireless efforts by giving away more than 10,000 Pulled Pork Classic Sandwiches to their community’s heroes.
Dickey’s also launched their Dickey’s Doing Good podcast to give community heroes a platform to share stories about their community, great barbecue and experience on the front line.
To support the Dickey’s Foundation visit Amarillo’s Dickey’s Barbecue Pit at 6015 Hillside.