Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
This Amarillo Business Has the Tea on How to Energize Your Day
This Amarillo business has found a way to put more energy into your day!
Amarillo Food Truck Repoed Despite Owner’s Regular Payments
A popular food truck closes due to unforeseen circumstances.
This Amarillo Restaurant is So Yummy It’s Getting a Second Location
A second location for this Amarillo restaurant is coming!
An Incident in Texas Almost Resulted in a World Without Drew Barrymore
Something happened in Texas that almost took away Drew Barrymore.
Potter Country Busts Drug Dealer at an Amarillo Motel
Potter County Sheriff's warrant resulted in a drug bust.
Amarillo’s Lovers’ Lane: Here’s Where To Find The Best Spots to Smooch Your Sweetheart
Every town has a Lover's Lane including Amarillo.
A New Community Market is Coming This Summer to Amarillo
A new summer market is coming to Amarillo!
Eating a Sandwich on Wednesday Could Save an Amarillo Child’s Life
Make plans to enjoy an awesome sandwich while helping local kids!
Amarillo Man Convicted for Fatal Crash That Killed Family of 5
An Amarillo man charged with intoxicated manslaughter in the death of 5 family members is convicted.
Something New Comes to Amarillo: Deals and Savings Await You At This Former Thrift Shop
If you're ready to save money, then you'll want to check out this new store in Amarillo.
Batter Up Amarillo! Get Ready to Show Off Your Skills at the CMN Home Run Derby
How many home runs do you think you have in you?
Think Car Insurance is High in Texas? You’re Lucky If You Live in Amarillo
Even though car insurance is through the roof, Amarillo is paying less.