It's hard to forget the balloon boy hoax that infiltrated our TVs and web browsers back in October 2009.

Now, the Heene family is resurfacing yet again, this time to sell the infamous giant balloon - the one they say their 6-year-old was inside after it launched - for a whopping $1 million.

Richard and Mayumi Heene told they plan to donate the profits to Japan to help with the earthquake and tsunami damage.

The couple created the website a few weeks ago and the auction ends on June 7, 2011.

More From Mix 94.1