Courtesy Dunkin

There’s nothing like a hot cup of coffee and a fresh doughnut in the morning, wait actually there is. A free doughnut with that hot coffee! That’s exactly what Dunkin’ is doing all this month.

Dunkin’ is giving away a free classic donut with a purchase of any drink every Friday in March, getting into the wars among fast food rivals for the breakfast battle. Customers have to order through the Dunkin’ app or with a linked credit or debit card to access the deal, which is only available in the United States.

In a press release Dunkin’ says:

Dunkin’s rewards program, DD Perks, gives customers points for purchases that can be redeemed for free drinks. It’s a focal point for the company this year, which is looking to grow the program because it drives loyalty and return customers.

DD Perks grew its membership base 38% last year to 13.6 million members, the company revealed in its most earnings call last month. Around 13% of sales were completed in the app. But that pales in comparison to its closest rival, Starbucks, which has 19 million members and gets around 40% of its sales through its app.

Dunkin’ Vice President Stephanie Lilak said in the release that the brand is going to be “very aggressive” in growing the membership with new promotions, like Free Donut Friday.

Courtesy Dunkin

In addition to plant-based meat alternative sandwiches, Dunkin’ has recently bolstered its breakfast offerings with Go2 breakfast deals, egg-based bowls and even a bag of bacon.

Wendy’s and McDonald’s have also pushed nationwide free giveaways to promote their respective apps. Wendy’s, which launched its breakfast menu nationwide earlier this week, is giving away a free Chicken Biscuit sandwich with purchase on mobile orders. McDonald’s offered free Egg McMuffin sandwiches last Monday.