Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Think Amarillo is Crazy with Crime? These New Statistics Might Surprise You
Great news for Amarillo when it comes to Crime!
The Unnerving Mystery of a Texas Woman Who Vanished, Returned, Then Vanished Again
A missing Texas woman missing since 1993 was possibly found 28 years later.
Get A Sneak Peek of the New Pondaseta Brewing Co. in the Santa Fe Depot in Canyon
Check out the progress of the transformation of the Canyon Santa Fe Depot into the Pondaseta Brewing Co.
There’s a New Player in the Amarillo Convenience Store Wars
A new company is jumping into the convenience store wars in Amarillo.
Who Knew? This Creature Lives in the Wilds of Thompson Park In Amarillo
This unique wildlife animal has been spotted in Thompson Park.
Texas Department of Transportation Warns Not To Wear Eclipse Glasses While Driving
Don't drive and eclipse.
Ooo, Ooo, Ooo, Ooo Really-A New Auto Parts Store Coming Between Amarillo and Canyon
A new auto parts store coming between Amarillo and Canyon.
Justice is Served: DNA Helps Solve a Two-Decade-Old Cold Case in a Small Texas County
A cold case in Texas was finally solved after 20 years.
Discover the Texan Roots of This Beloved Recipe Ingredient
This popular recipe ingredient was founded in Texas.
April’s Most Wanted: Help Authorities Hunt Down this Texas Criminal
The Texas DPS needs your help in tracking down this most wanted fugitive.
These Two Cities in Texas Pay the Least for Car Repairs in the United States
Car repairs can be expensive, but if you live here, you're paying the least amount.
Make Memories Swinging on the Front Porch of this Historic Canyon Home
This beautiful historic home in Canyon is for sale.