When Cinergy Entertainment opened their doors here in Amarillo, we knew we had something really cool to enjoy. Now, the International Association of Amusement Parks and Attractions (IAAPA) is backing that up with naming our Amarillo Cinergy the "Top Family Entertainment Center of the World." Winners of the the Brass Ring Awards were announced on November 21st in Orlando, Florida. The annual awards recognize amusement parks, water parks, zoos, aquariums, museums, family entertainment centers (FECs), and suppliers from around the world for excellence in food and beverage, games and retail, human resources, live entertainment, marketing, new products, and exhibits. Cinergy not only competed with FECs in the US, but across the globe.

To rank as top family entertainment center, IAAPA requires an extensive application process, a mystery shopper visit, and review by a panel of judges. More than 120 judges participated in awarding this year’s top family entertainment center.

“It took an amazing effort from the entire Amarillo team and their passion for guest service to earn this prestigious recognition. We must also recognize all of Cinergy for helping develop the reputation of greatness,” said Darek Heath, Cinergy Entertainment COO.

The tradition of the brass ring, a term now synonymous with spectacular achievement, dates back to the 1800s when rings were hung on carousels to pose a fun challenge for riders. Successfully grabbing a ring while riding the carousel often earned riders prizes, often including an additional free ride. Most rings were made of iron, but a few were made of brass, so grabbing the brass ring was a coveted and celebrated treat.


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