6th Street’s Epic Glow‑Up: Amarillo’s Route 66 Transformation

Route 66 brings a constant stream of tourists from all over the world to Amarillo, Texas. People from all corners of the globe flock to try their hand at the 72 oz steak or spray paint a half-buried car.

One of the most popular spots in Amarillo is the stretch of Route 66 that is 6th Ave, or 6th Street as it's lovingly referred to. The shops, cafes, and nightlife make it a popular place in town.

Why 6th Street Is Route 66's Heartbeat

Over the years, 6th Street has changed a lot. Thanks to technology, we can look back almost 20 years to see just how much has changed in 2025.

READ MORE: This Iconic Route 66 Landmark In Amarillo Is Really, Really Haunted

Some of the more iconic locations have gotten facelifts. Some businesses no longer exist and have been replaced. Other popular storefronts didn't even exist that long ago.

6th Street is also the hub for the Route 66 Festival held annually in Amarillo. The giant finale is a party that brings massive crowds and offers food and entertainment for the whole family.

Haunted Legends & Iconic Landmarks

The Nat is an iconic store on 6th Street. It has a long history involving celebrities, concerts, and local lore says it's haunted.

READ MORE: Route 66 In Amarillo: Old Hotels, Unique Shopping, Other Oddities

A store that started as a booth in The Nat and then found its own home on 6th Street is High Fidelity. High Fidelity is a wildly popular stop for shoppers on 6th Street, and that includes celebrities who come through town.

Must-Visit Eats, Shops & Murals

It's incredible to look back almost twenty years and see just how much has changed on 6th Street. From stores growing and expanding, to the variety of murals you now find as you travel through.

If you're coming to Amarillo, Texas, on the Mother Road, you owe it to yourself to make a stop on 6th Street. You'll find incredible food and quirky little shops that will leave a lasting impression.