The United Supermarket family announced a donation of $500,000 for United Way chapters across its areas of operation including $57,459 for the United Way of Amarillo & Canyon.

These funds are typically raised as part of the annual Jacky Pierce Charity Classic; however, due to COVID-19, the annual charity tournament went “golf-less.,” according to a release from United.


Since its kick off in 1991, the tournament has raised more than $5 million for local charities. Additionally without the tournament this year, the 28 United Way organizations will be receiving much-needed funds.

“Even under very unique and challenging circumstances, we were able to pull off something pretty special this year,” said Matt Corbin, marketing director for the United Family and JPCC chairman. “The tenacity of this organization and their vendor partners to roll up their sleeves and ensure the United Way agencies depending on them were not disappointed was amazing to see. The tournament went on – even without the golf.”

The tournament was named in honor of United Supermarkets' longtime produce director Jacky Pierce, who guided the annual golf tournament from its onset until losing a long battle with cancer in August 2002. The tournament was renamed to honor Jacky Pierce’s memory in 2003. While 2020’s tournament was canceled, the United Family plans to launch the 30th annual tournament August 29-30.

Tournament beneficiaries include:

Hutchinson County United Way

Lubbock Area United Way, Inc.

Pampa United Way, Inc.

Plainview Area United Way

United Way of Amarillo & Canyon

United Way of Deaf Smith County

United Way of Eastern New Mexico

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